1	DEMYSTIFYING DIVERSITY Presented By: Rev. Deborah L. Johnson, MBA President, The Motivational Institute (831) 688-6113 motvinst@aol.com
2	TRAINING GOALS To assist participants in better understanding cultural diversity and their role within its mix. Empower participants to take action at their local level utilizing their current resources.
3	TRAINING FOCUS Understanding cultural diversification as an on-going process Understanding how barriers are both attitudinal and structural Identifying concrete steps to begin a diversification process
4	DEFINITIONS Diversity: The cohesive integration of people and their differences Culture: The common experiences, values, and traditions that create a sense of community within populations
5	CULTURAL DIFFERENCES Race / Ethnicity Religion Nationality Gender Age Sexual Orientation Class (Socio-Economics) Physical Abilities
6	CULTURAL DIVERSITY The purpose of cultural diversification is to increase: Access Participation Collaboration
7	CULTURAL DIVERSITY Expand human capital Remain relevant within a changing demography Recruit and retain bi-cultural bridge builders Be competitive Spark creativity and innovation
8	CULTURAL DIVERSITY Fulfill mission of service Increase available resources Strengthen community relations Build good will Make more effective contributions
9	DIVERSIFICATION IS AN ON-GOING PROCESS Two components that must be continually evaluated and managed: 1. Attitudes and beliefs 2. Systems and structures (Both formal and informal)
10	STEPS TO TAKE I. SUPPORT – Go out and support people where they are. II. MULTIPLE ENTRY LEVELS – Create multiple entry levels of participation and strategically increase the involvement. III. START WHERE YOU ARE – Create a critical mass - Start where you are, with what you have, and expand out from there. IV. EVALUATE AND MAKE CHANGES – Be willing to evaluate and make changes in your regular formal and informal practices.
11	I. SUPPORT The first step in diversity is supporting communities where they are in their own autonomy. Explore opportunities where you can assist others in accomplishing their goals.
12	SUPPORT What individuals/groups can we thank or acknowledge? What events can we attend? In what ad books can we have a presence? How can we show public support? What services can we offer that will strengthen what is already going on in that community?
13	II. MULTIPLE ENTRY LEVELS
14	MULTIPLE ENTRY LEVELS How can people participate with minimal levels of commitment? How can people support us without joining? How can we incrementally increase levels of involvement? How can we proactively grant unsolicited affiliation/connection to us? How do we create a pool of potential new members?
15	III. START WHERE YOU ARE
16	START WHERE YOU ARE Assess the needs and goals of specific communities or organizations? With whom do we share similar interests and goals? What relationships with people or organizations can be strengthened? What synergies can be created with new collaborations?
17	IV. EVALUATE & CHANGE How welcoming are our meetings? How do we embrace cultural differences? What are our recruitment techniques? What are our support systems for retention? How do we make it easier for someone to want to be publicly affiliated with us?
18	BE CREATIVE!! Send congratulations and/or a Rotary gift to people who do something noteworthy. Create some type of honorary affiliation status that you bestow on people whom you might want to recruit, i.e. “Friend of Rotary” Help organizations with their fund raising efforts
19	CONTINUED Offer the goods and services of Rotary members to other groups such as: - free dental care to recipients of local NAACP scholarships - providing meeting space - donating items for raffles - pro bono services i.e. accounting, legal, real estate, etc. Get involved in community-wide activities
20	INCREASE ROTARY’S VISIBILITY Rotary International does exceptional work. However, it is one of the best kept secrets around. Let’s Get the Word Out!